Fitness Branding is more than a Canva template
As a fitness coach or personal trainer, your brand is your business. It’s the way that you establish trust, credibility, and a loyal client base.
Maintaining brand consistency is crucial for any business, but it’s especially important in the fitness industry where trust and credibility are paramount. In this blog, we’ll discuss how you can maintain brand consistency as a fitness coach without pulling your hair out over Canva templates.
What is fitness branding?
We’ll tell you what it’s not… a logo. It’s way deeper than that, way more complex and way more valuable than a logo or some fitness graphics.
Fitness branding refers to a process of developing brand identity. It involves creating a unique image, message and tone of voice that resonates directly with your target audience.
Fitness branding also involves the creation of a consistent brand experience across all touch points. So we’re talking about your website, social media and all marketing materials. Together this helps to build trust and credibility with potential clients and reinforces your brand’s message and values.
The perfect brand shouldn't be difficult for you to envisage. Simply combine your personality and passion with the vibe visuals of what makes your target audience tick and you won't go far wrong. At the end of the day, you (should) know your audience inside out and who knows you better than you?! Keep it simple and refine as you learn.
Why Brand Consistency matters for Fitness Coaches
Let’s be brutally honest, you’re not the only online coach or personal trainer out there, so how do you separate yourself from the masses?
With consistency.
We don’t have to tell you that consistency matters, you’re a coach, you know. So take a leaf from your own book and keep your branding consistent.
But why, what can it bring to your brand and business?
- Trust: Clients and potential clients will see your brand across multiple channels (website, social media, emails etc.) and will begin to know what to expect from you. This consistency builds trust and helps to establish a strong relationship between you and your audience.
- Credibility: It shows that you take your business seriously, seriously enough that you’re willing to commit to providing high-quality content.
- Recognition: The big one. A consistent brand will help you to stand out in a crowded market. When people see your logo, your brand colours, your tone or your messaging, they will immediately associate them with your business. Making it easier to recognise and remember you.
- Effective Marketing: Make life easier on yourself, when your fitness brand is consistent across all platforms, you’re making it easier to reach and engage with your target audience.
need a brand update?
Design a Strong Visual Identity
WTF do we mean by that? We’re talking your logo, color palette, typography, and imagery. These elements should be consistent (there’s that word again) across all platforms, including your website, social media, and any print materials.
Use visuals that tie in with your brand messaging. Are you a coach that works with busy entrepreneurs, a coach that focuses on a functional style of fitness or perhaps a coach that hones in on body transformations?
Whatever your service focus is, make sure that your visual identity replicates this as much as possible. Yeah you can explain in your copy until you’re blue in the face about who you work with and what you offer, but doing this in your visuals too is an extra layer of shouting about who you are and what you do.
Your visual identity should communicate plain and simply, your brand values and help differentiate you from other fitness coaches.
Be Consistent in Content Creation
Alright, we hear this one all the time and there’s a reason for that. It’s very important!
When we say content, we’re talking everything. From reels, carousels and images to blogs, onboarding documents, your website and beyond.
But you’re a coach, you want to coach. Not sit on Canva all day trying to create a welcome pack for new clients or a recipe book to provide value to your clients.
That’s where delegation comes in. You can’t grow on your own, so optimise and streamline your business by outsourcing to experts.
Experts like us 👋
Stop Googling ‘graphics for coaches’ and ‘how to design an onboarding pack for personal trainers’ and go directly to people that do this sort of thing day in and day out. That’s what your clients are doing by coming to you to help with their nutrition and training right?
So why don’t you do it too?
Don't forget to monitor your brand
Monitoring your brand is important to ensure that all touchpoints with your clients are aligned with your brand. Regularly check your website, social media, and other platforms to ensure that all messaging and visuals are consistent (wehey, how many times have we dropped the C-bomb now?!) with your brand style guide.
A quick way to check is to scroll through your social media grid:
- Are you brand colours there?
- Are you using the same few fonts?
- Are you publishing quality content consistently?
Now go to your members area:
- Are you brand colours there?
- Are you using the same few fonts?
- Are you publishing quality content consistently?
Now go to your website:
You get the gist right?
Key takeaways
Maintaining brand consistency is crucial for fitness coaches and personal trainers. By developing a brand style guide, using consistent messaging, designing a strong visual identity, being consistent in content creation, and monitoring your brand, you can establish trust and credibility with your clients and differentiate yourself from other fitness coaches.
Consistency in your brand identity will ultimately lead to a more successful fitness coaching business.
what's next?
You’ve got a couple of options.
- Carry on struggling to juggle everything in your fitness business or start to delegate.
- Our Asset Academy provides you with your very own graphic designer who can adapt over 400 assets to your own brand for you. So all you have to do is share it with your clients.
- Our Studio Unlimited offers the next-level coach or coaching team their own design TEAM. Website, yep. Branding, yep. Graphics, yep. Everything you need in terms of creative for your fitness business, done-for-you.
keep up to date
Thanks for reading our blog, we hope it’s offered some help in your own fitness website build. If you’ve got any comments or questions, please feel free to leave them on here or drop us an email on [email protected] and we’ll get back to you as soon as we can.
We’ve got more blogs for you here > Make sure you check back regularly to keep up to date with all things fitness branding.
