HYROX is booming. Over 200,000 athletes took part in races this year, and it’s fast becoming a fixture in the fitness calendar, especially for hybrid athletes who like lifting and running.
If you run a gym or personal training business and you’ve been thinking, “Should we add HYROX-style training?”, the short answer is: yes. It’s accessible, social, and easy to scale. And right now, it’s a huge opportunity to stand out in your area and build a thriving community around something your members are already talking about.
Here’s how to launch a HYROX program at your gym without spending hours creating content or starting from zero.
What is HYROX (and why should your gym care)?
HYROX is a competitive fitness race format that combines 8 x 1km runs with 8 functional workout stations. Think SkiErg, sled pushes, burpees, wall balls, all the good stuff.
What makes it perfect for gym owners?
- It’s predictable – the format never changes, so it’s easy to program
- It’s inclusive – there are Pro, Open, and Doubles divisions
- It’s marketable – the brand is slick, and your clients want to be part of it
And with more people searching “HYROX gym near me” or “HYROX training plan” each month, now’s the time to position your gym as the place to train.
3 Ways to Add HYROX to Your Offer (Without Complicating Everything)
Depending on your setup, you’ve got a few ways to start offering HYROX-style programming:
1. Weekly HYROX Sessions
Pick a consistent day and run one HYROX-inspired workout per week. This works well if you’re testing demand or don’t want to overhaul your current timetable.
2. 8-Week HYROX Prep Program
Ideal if there’s an event coming up nearby. Market it as a race prep course with 2–3 training sessions a week, weekly tips, and a race-day checklist.
3. 1-1 Coaching or Online HYROX Plans
If your audience is more PT-based or remote, create a 6 or 12-week training plan focused on strength, endurance, and movement prep for the race.
Whichever model you choose, you don’t have to write everything yourself (more on that below).
What to Cover in Your HYROX Content (and How to Make It Easy)
To get people excited (and signed up), you’ll need to explain:
- What HYROX is and how it works
- What makes it different from CrossFit or OCR
- What a typical training session looks like
- Who it’s for (spoiler: it’s not just elite athletes)
- What clients need to bring/do before race day
You could spend hours writing blogs, checklists, and race prep guides… Or you could use done-for-you resources that cover all of that, professionally designed and ready to brand as your own.
Want to skip the blank page syndrome? Check out our HYROX 101 eBook template, it’s ready to hand out to clients or post online. Just add your logo and you’re set.
Hyrox 101 - Beginners Guide To Running Your First Hyrox
Helping clients prep for their first HYROX? Cut through the noise with our HYROX 101 eBook covering the essentials they need to feel confident on race day. Save time creating your own resource and give your clients expert guidance in a ready-to-send, professional format. Design(S) included Format
£40.00£30.00
Don’t Forget the Marketing (This Is a Lead Gen Opportunity)
HYROX isn’t just a fun program, it’s also a smart lead generation strategy.
You can attract runners, ex-CrossFitters, group fitness lovers, and hybrid athletes with a clear offer that solves a need: “Train for your first HYROX event, with expert coaching, structure, and support.”
Here’s how to keep it simple:
- Create an Instagram post series on “HYROX 101” (hint: we’ve got the graphics for you 😉)
- Add a landing page to collect interest or sign-ups
- Send one educational email per week during the program
- Run a race-day simulation as a local event — invite members and guests
If you want more ways to use HYROX for growth, check out our post on 9 Lead Generation Strategies for Gym Owners for ideas that pair perfectly with this.
TL;DR… Launching HYROX at Your Gym
✅ HYROX is here to stay, it’s competitive, community-driven, and fast-growing
✅ You don’t need to change your whole gym model, start with one class or an 8-week course
✅ Clients will have questions, educate them with clear, useful content
✅ Don’t waste time writing everything, use done-for-you templates to stay ahead
✅ Market it well, it’s more than a class, it’s a conversion tool
Ready to Launch Without the Content Headache?
Let your gym lead the local HYROX movement, without spending 20+ hours on Canva or Google Docs.
what's next?
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- We’ve got more blogs to come on these topics so make sure you keep an eye on our website and socials for the heads up!
- Did you catch our last blog on ‘How to create brand guidelines?’
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Thanks for reading our blog, we hope it’s offered some help in your own fitness website build. If you’ve got any comments or questions, please feel free to leave them on here or drop us an email on [email protected] and we’ll get back to you as soon as we can.
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